Research
Gold Standard Papers
Gold Standard papers are selected by the Commission on Public Relations Measurement & Evaluation for their expert contribution to the theoretical structure of measurement and evaluation. These preeminent papers have become part
of the core curriculum for public relations practitioners, clarifying, systematizing and informing the way we think about
research, measurement and evaluation.
Papers that have achieved Gold Standard status are designated throughout the web site with a gold laurel.
Page 1 of 1 pages
- Prioritizing Stakeholders for Public Relations
- By reviewing the literature in stakeholder theory, stakeholder management, and public relations, this paper arrives at a model that prioritizes stakeholders…
- Dictionary of Public Relations Measurement and Research
- In the more than three years since the Dictionary of Public Relations Measurement and Research was first released, it has become one of the most popular…
- Guidelines and Standards for Measuring the Effectiveness of PR Programs and Activities
- Public relations measurement and evaluation is any and all research designed to determine the relative effectiveness or value of what is done in public…
- Guidelines For Measuring Relationships in Public Relations
- Tools and techniques for measuring and evaluating the relatively short-term outputs and outcomes of specific public relations programs, events and campaigns…
- Setting Measureable Public Relations Objectives
- The goal of virtually all public relations is to help an organization achieve its business or performance objectives. How does PR do this? It begins by…
Page 1 of 1 pages
