Top 14 Public Relations Insights of 2019
Monthly Archives: January 2020
Just 25 miles from the United States and Mexico border at San Diego State University, 96 public relations practitioners and educators from across the nation gathered with the challenge to push the status quo. They turned their sights on bilingual PR education. SDSU’s Dr. Patrick Thelen assembled a panel as a part of the Public … Continue reading Latinx: A Vital Community to the Public Relations Industry →
STAKEHOLDER CAPITALISM Businesses are increasingly expected to maximize profits for shareholders, while also satisfying customers and the employees who look after them, all while doing good for society. In August, the Business Roundtable embraced a broader view of governance, urging companies to focus on sustainable value creation. Despite Milton Friedman’s mantra that “the business of … Continue reading Stakeholder Primacy: Reconciling the Expectations of Employees, Customers, Communities and Shareholders →
Summary Industry research reveals how teleworking is essential for business today. Research suggests nearly one quarter of workers in the USA engage in telework and a majority of employees would change jobs if the change allowed them to work more from home. Yet, even with this growing interest in remote work, scholars have overlooked a … Continue reading How To Communicate Role Expectations in a Coworking Office →
In this PRNEWS series, a partnership with the Institute for Public Relations, industry leaders share difficult lessons. In today’s essay we hear from former Cleveland Clinic executive director, corporate communications/PRNEWS Measurement Hall of Fame member Eileen Sheil about the importance of staying ahead of change and having the courage to admit when you’re not. A few … Continue reading Lessons Earned: How Cleveland Clinic Recovered in the Tech Race →
This blog post, provided by the IPR Behavioral Insights Research Center and written by Dr. Terry Flynn and Tim Li, is based on a research paper by Phillip Ebert and Wolfgang Freibichler. Key Findings A traditional approach to productivity, like streamlined processes through strict rules, may not be the best approach for managing workers in … Continue reading Nudge Management: How Behavioural Science Can Increase Productivity →
The study by Weber Shandwick, United Minds, and KRC Research also features the opinions of Chief Diversity Officers as well as guidelines for success. Chief Diversity Officers state diversity and inclusion initiatives result in higher revenue and a greater reputation, according to a study conducted by Weber Shandwick in partnership with United Minds and KRC … Continue reading New Study Finds Diversity and Inclusion Initiatives Improve the Reputation and Revenue of a Company →
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In partnership with PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career. I serve as chief communications officer at Axis, a leading specialty insurer and global reinsurer. At Axis we believe that climate-risk mitigation—the risks associated with climate change—is central to both the future of our … Continue reading How We Did It: Formulating a Comprehensive Stand on Thermal Coal and Oil Sands →
The public relations industry has lost a true pioneer. Harold Burson embodied everything good about the profession. He was kind, brilliant, and humble. When he entered a room, the energy would shift. A crowd would gather around him, listening to his stories and hoping to soak up his wisdom. Harold taught me the importance of … Continue reading In Memory of Harold Burson →
This blog post is provided by the IPR Organizational Communication Research Center. Most organizations want to enhance innovation; to achieve this goal they invest resources in new methodologies, technologies, training, physical spaces, and furniture. This is great… However, they often forget that they also need to invest in internal communication. This oversight can be very … Continue reading Six Ways to Enhance Innovation Through Internal Communication →
In public relations, part of the job is risk management and guarding against outside factors that could harm an organization. This encompasses countless factors, including anything from a bad batch of products, a customer complaining, or the worst-case scenario — a data security breach. While the first two are no easier to manage, breaches can … Continue reading After Disaster: Five Tips for Handling a Data Breach →