When bad PR stunts backfire: real stories

The topic of bad PR is often actualized by a real-life event, and can easily kill your business and ruin your reputation. There are hundreds and hundreds of bad PR examples, including and fashion and clothing, cosmetics, food industry, social media, and many others. It is okay to have a bad day, really, but please be careful and don’t follow this path. CLOTHING & FASHION BRANDS In January 2018, the…

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